7 Signs That It's Time to Redesign Your Property Management Website

Is your property management website due for and upgrade?

Websites have a shelf life, just like brochures and other forms of print advertising. Technology is changing at lightning-fast speed, so in order to keep up and remain competitive, it's essential to redesign your property management website every now and again. Here are 7 signs that your property management website needs to be redesigned.

1. You have to ask a web developer to update your website

If you have to ask a web developer to add/delete/update your property listings, you're missing out. These days, even those with limited technical skills can freely update their own websites thanks to content management systems (CMSs). A CMS allows users to edit, update, and delete content easily without worrying about affecting a website's design or performance. All of efelle's property management websites come equipped with FusionCMS, a user-friendly CMS that enables property managers to update their property listings in real-time.

2. Your website isn't mobile-friendly

If your site isn't compatible with mobile devices, you could be missing out on a significant amount of business. A growing number of people are using their smartphones and other mobile devices to research properties while on the go, so making sure that your website is easily viewable on various mobile platforms is vital.

3. Your website isn't integrated with your social media accounts

Whether you like it or not, social media is here to stay. To grow your social media following, it's important to integrate your website with your social media accounts, so potential customers can easily follow you on Twitter, "like" you on Facebook, connect with you on LinkedIn, etc.

4. Your property listings don't rank well in major search engines

If you want potential customers to find your website, you need to optimize it for search engines. Your property listings must be optimized for target keywords and have the proper headings if you want them to be highly visible in search engines. efelle's property management websites are built with SEO best practices in mind.

5. Your property listings don't rank well in major search engines

Flash websites aren't SEO-friendly. They also load slowly and aren't compatible with iPhones or iPads. Although once a fad, welcoming customers to your website with a splash page that has an animated Flash introduction will cause most people to click away. To put it simply, avoid Flash at all costs!

6. Your website isn't compatible with all major browsers

Your property management website should be cross-browser compatible. In other words, if your website displays a message that says, "Best viewed in (browser name)," it's time for a redesign.

7. Your property management company has changed

All businesses change over time. If your property management company's goals, mission statement, services, etc. ever experience a shift, make sure your website reflects those changes.

Hire efelle to Redesign Your Property Management Website

efelle designs property management websites with a built-in CMS. Some key features of our property management websites include the ability to update property listings in real-time, the ability to upload photos and virtual tours to each listing, quick contact forms on each listing, and SEO-friendly capabilities. To request a free website redesign quote or to set up a free consultation, give our web design & development experts a call at 206.384.4909 or fill out our online contact form.

About the Author

As the founder of efelle (launched in 2005), Fred's vast work experience brings together a perfect balance of business, marketing and technology.

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