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| The online marketing team at efelle media worked wonders for my company -we are now selling 50% more online than we were the quarter before efellemedia took over! |
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Mark Langer
Mama's Brown Bags
Seattle, WA |
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| Efelle is an amazing business partner! Their ability to view business from a sales & service perspective & offer insight on how to leverage their technology to draw more business has been nothing short of staggering! |
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Eric Peters
Barcodes West
Seattle, WA |
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| With efelle media's organic search engine optimization we're consistently ranked high with key search terms, driving prospects to OUR site first, ahead of the referral sites in our industry that charge finder fees! |
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Jeff Hurley
HOSS
Federal Way, WA |
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Online Marketing and Web Design Blog |
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May
18th |
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How To Use Landing Pages for Higher ConversionsMarc Takeuchi |
Use High Performance Landing Pages for Higher Conversions
targeted website landing pages can result in higher conversion rates & lower cost-per-click.
The goal is to create a closely coupled relationship between the ad and the content of your landing page, which increases the message match for humans (reducing bounce rate) and Google (higher Quality Score and Ad Rank). Successful PPC campaigns are about more than simply choosing ad words
that attract the attention of your target audience. Many marketers
falter in the "what happens next? post-click phase, and a big reason for
this is sending paid traffic to the wrong type of page.
Roughly 80% of paid search traffic is sent to one of the following page types:
- The company homepage (most common)
- A sign-up or registration page
- A shopping cart page
- A product detail page
If you fall into this category then your highest converting call to
action is likely to be the back button on your browser ? which means you
are wasting money.
This stat also means that only about 20% of traffic is being sent to
promotion specific landing pages, which is crazy. Most marketers know
that landing pages improve conversion rates, but did you know that they can have a big impact on Google?s decision of your quality score (QS) ? translating into a reduced cost-per-click (CPC)?
Simply put, you should send PPC traffic to landing pages whenever possible -following is a fancy infographic from Oli Gardner to illustrate exactly why:
GET EFFECTIVE landing pages for your business websiteYou need effective online marketing, and we can help! Given the dramatic ROI of having multiple targeted landing pages, why
do three out of four B2B companies still send clicks to the home page?
The main reason is a lack of resources ?and getting time from web
developers is the most difficult resource to get. As a solution,
companies can leverage products like our CMS and LeadGen platform to
expedite the process ; contact our team today at 206.384.4909 or by using our fancy website contact form to get started!
Added on 05/18/2011
Tags
landing pages, website design
Filed Under
Design & Development,
Online Marketing,
Website Design by Online Marketing and Web Design Blog
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