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Apr 21st |
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Keeping Internal Marketing Afloat |
Keeping Internal Marketing Afloat
Web design and online marketing firms like our own have the tendency to put internal marketing on the back burner.
It's understandable. We're doing it for a living, so it's not as if we need to brush up on strategies and the latest and greatest, right? The story usually goes like this....Your web design or online marketing business is booming. You are helping other businesses market themselves online and before you know it, your in-house social media campaigns haven't gotten any love. You let it slide for awhile for the same reasons your social media buzz-resistant clients give you: "We have plenty of business right now. We're too busy for Twitter. Our website will just be a self-serving, all-in-one marketing tool."
You convince yourself you'll get to it after your laundry list of tasks is complete. Oh wait, that means tweeting at 2am when you've finally gotten around to it. Great for your clients on the other side of the world who are just booting up their TweetDeck and checking their Facebook, but not so great for all of your actual followers and potential clients who are asleep at 2am. Ok, you realize they have come out with seven new Facebook versions since you updated your page.
1. Integrate, integrate, integrate.
If you or your whippersnapper intern are spending all this time manually posting every new blog post, news release, or piece of information to all the different venues of social media marketing, there will be less snap to that whipper at the end of the day. Set up, download, do whatever you have to do, but get some sort of social media integration device that allows you to post one piece of content to multiple mediums. If you're using WordPress, you can download a simple widget or plugin that allows you to post everything to Twitter, Digg, Facebook, or whatever sources you choose.Simply google "wordpress twitter plugin". If you're using Efelle FusionCMS, take advantage of the built-in function that does this for you. As I mentioned before, applications like TweetDeck or Twitterific are excellent and free ways to post to your Facebook and Twitter simultaneously, as well as track twitter feeds on multiple accounts.
2. Tease, please.
3. PR is not dead.
Some free press release websites include:
4. Pop the question, get engaged.
It's one thing to spit out blog entries and tweets like it's your job, which it actually could be, but it is a whole new marketing ballgame when you actually engage in discussion with relevant pieces of content and in forums. Retweet interesting articles, great ideas, or little pieces of information about industry leaders, clients, or any news source you find interesting. For some, this could be posting an infographic circulated by FastCompany, or responding to an article on GeekWire you find interesting. If you're going to keep up to speed and market yourself efficiently, it's important that you engage with others in your industry. This goes both ways, open up the floor for people to comment on your own content as well.
5. Everything comes with a side order of SEO.
Looking for Marketing help for YOUR business website?
Added on 04/21/2011
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