Businesses rely on their ability to appeal to an audience and audiences today demand quality. Whether on TV, radio or the web, they want engaging programs and information, not boring blurbs between relentless sales pitches. For marketers, the entertaining program is just a vehicle for advertising or advancing profits. Much to the dismay of the typical end-user, this same sales mindset drives many web marketers, through an excessive focus on SEO. But the web is different and marketers would be wise to sit up and pay attention. read more