Fred

With the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (G4), many users will need to switch over to the new platform to continue accessing the same level of data and insights. read more

Within the digital marketing industry, new AI programs like ChatGPT are the talk of the town. Here at efelle creative, we're always committed to keeping up with the latest technological advances to make sure we're providing the best service possible to our clients. read more

As a business owner, can't prove your digital marketing campaigns are successful without analyzing conversion metrics. read more

We're celebrating 100 BigCommerce website launches! Fred Lebhart and Sydne Schilbach were recently interviewed by BigCommerce about this achievement. read more

In recent years, Google's E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) update has redefined the rules of digital visibility. Here's how it works. read more