7 Video Examples to Inspire Your Next eCommerce Ads
When pondering over impactful marketing videos, which ones resonate with you?
Perhaps it's a memorable commercials from The Big Game that stir nostalgia, or a holiday advertisement that evokes emotions despite numerous viewings. While these stand as stellar video ad instances, the realm of video marketing in 2023 extends much further. Ranging from social media clips to full commercials, you have countless ways to engage your audience via video content.
In this post, we'll explore 7 exemplary marketing videos to spark ideas for your upcoming campaign:
Social Media Videos
Social media video marketing used to be an optional part of video marketing strategies, but now it’s critical to stand out. For example, in just a few short years, TikTok has become one of the most popular social media platforms due to the video-only nature of the platform.
In order to keep up, formerly text- and photo-based apps like Facebook and Instagram continue adding features that promote video content, which means your brand needs to add more video content to your marketing strategy.
Why It Worked
This Royal Caribbean social media video is successful for several reasons, but the most important is that it centers on a specific segment of their actual customers.
It’s important to note that the brand doesn’t center itself in the video — instead, this content focuses on the activities someone can enjoy while traveling with the company. With a fun, relatable format and user-generated content, travelers get the opportunity to feel like they’re connecting with a real person through the video, rather than just a brand.
Animated Videos
Animation is an incredible storytelling tool — but so many brands are missing out on the opportunity to use it. Why? They’re afraid they need a huge, expert-filled team to create a compelling animated video. With the right video production platform, brands of all sizes can utilize animated videos to connect with customers.
Why It Worked
This animated Facebook video tackles several complex topics in a unique and compelling way, including an introduction to their Major League Hacking (MLH) Fellowship program.
The animation throughout the video ad example is engaging, bright, and eye-catching, which encourages viewers to continue watching as the animation directs viewers’ eyes throughout the video while the voiceover continues telling the story.
In addition, the video discusses problems their audience face — and then supplies a solution. Facebook explains the issues that open-source platform volunteers encounter and how difficult accessibility is for many engineers. Once they’ve outlined these problems, they bring in a solution, which, in this case, is the MLH Fellowship.
Finally, the video has a specific target audience. Not everyone knows about open-source solutions or engineering fellowship opportunities, but Facebook knows this segment of their audience does. With a target audience in mind, this video can genuinely connect with the viewers — and potentially help them find their next engineering opportunity.
Short (Yet Effective!) Videos
Ads don’t have to be long to be effective — and this Hinge ad is the perfect example.
Why It Worked
First, it’s the right length for the audience and purpose. This video ad has a straightforward premise and short length but still makes a significant impact.
It’s on brand. Hinge is known for its humor, adorable mascot, and, well, willingness to self-destruct. With Hinge’s signature combination of romance and humor, the ad maintains the existing branding while keeping audiences engaged.
The brand knows its audience. The ad emphasizes the brand name and tagline at the end of the video. By being the only words said out loud or written on the screen during the entire video, “Hinge. The dating app designed to be deleted” is the focal point. Even if mobile viewers watch the ad without audio, they’ll still be able to understand it.
Animated Explainer Videos
Another effective way to convey your message is by adding an animated explainer video to your marketing strategy. CBRE used this format to explain the benefits of its loan flow program to potential customers.
Why It Worked
Just like the animated Facebook video discussed earlier, this animated ad opens by introducing the pain points — and then immediately solving them with the CBRE’s solution. With clearly defined benefits, the video also answers why viewers should be interested in CBRE’s solution instead of competitors’ options.
In addition, this video ad example has a direct CTA, so viewers know what to do next if they’re interested in the service offered in the video. While not every video needs an explicitly stated call to action (CTA), this brand uses one at the end to guide the viewer to the next steps.
Product Marketing Videos
For many eCommerce businesses, product marketing is critical to success — and adding eCommerce video to your strategy can help you stand out from your competitors.
Why It Worked
This Aveeno ad example has multiple components that make this ad successful, including utilizing captivating visuals of the product. This video also explains the product and its benefits, answering questions the consumers might already have while simultaneously helping familiarize them with the product.
While it varies by the audience, one person in an advertisement can be incredibly powerful. Since many people are used to watching solo influencers on social media or solo streamers on YouTube, seeing one person in an ad might help your audience more quickly connect with the video.
Promotional Videos
Promotional video production is a multifaceted opportunity — it allows you to simultaneously promote your branding, products, and happy customers all in one video. Blume does exactly that in this video:
Why It Worked
First, the whole video fits into Blume’s branding strategy. They show customers who they are and what matters to them: a clean and simple product. By using minimalist components, they mirror that strategy in this video.
Blume showcased people using their products and included testimonials from previous happy customers to prove people enjoy the product. Popularized by a psychologist in the 1980s, social proof occurs when consumers see or hear about someone enjoying a product or a professional recommending a service, and that testimonial encourages them to want it for themselves.
Unique and Creative Videos
According to Statista, internet users spend an average of 2.45 hours on social media every day, so in order to stand out from the crowd, your video content needs to be creative, engaging, and emotional.
Why It Worked
I mean, Ryan Reynolds is in it, so that seems pretty self-explanatory — but other factors make it successful, too.
First, this video starts with an intriguing statement and a unique visual that catches the audience’s attention. Who isn’t curious about a robot sitting on a couch watching TV?
It also directly addresses its target audience: marketers and others involved with Connected TV. And while these people might already be familiar with the market, the video script is filled with accessible language that anyone interested in CTV could understand.
We hope these video marketing examples brought you inspiration for your next campaign!
Now that these video ad examples have inspired you to create your next video, it’s time to get started.
We have partnered with QuickFrame, who believes every business — no matter what size or industry — should be able to create high-quality video content. That’s why they give you access to a dynamic platform where you can connect with talented video content creators who are ready to deliver.
Besides connecting you with the top video creators, QuickFrame helps you generate fast, affordable, and compelling content by optimizing every stage of video production and creativity. It doesn’t matter what your business is, or what type of video you need, their innovative video production platform can help.
Contact us to talk about adding video marketing to your digital marketing and eCommerce strategy.