New eCommerce Website Launched for New Verse Method
We’ve Launched a Brand New Website Design for Portland Music Instructor
About Client
New Verse Method in Portland, OR, led by the esteemed Cameron Jones, serves as a hub for aspiring musicians, thanks to Cameron's innovative and personalized teaching methods. Recognized as one of the U.S.'s top guitar and bass instructors, he broadened his impact by launching a new website to overcome the constraints of one-on-one sessions. The site reflects Cameron's dedication to offering his proven teaching system, merging practice techniques and structured learning to enhance musicianship across all levels.
Goals for Design
For this eCommerce website design, our main goals included:
- Embracing muted tones and darker themes for the design aesthetic
- Focusing on the teaching methodology rather than the instructor
- Using Shopify for efficient online lesson and course sales
Website Design & Functionality Highlights
For the design of this eCommerce website, our design team focused on creating an atmosphere that resonates with the client's desire for muted tones and darker themes, mirroring the sophistication of their teaching approach and the depth of musical exploration offered. By prioritizing teaching methodology over individual persona, the website design positions stylized instrument imagery, especially in the homepage banner, to captivate visitors without showcasing personal images. This approach not only aligns with the client's specifications but also crafts an inviting space for learners to explore the world of music.
This website was developed on Shopify, a choice that perfectly suits the client's need for a robust eCommerce platform capable of selling online lessons and courses. Shopify's versatile framework allowed us to incorporate a streamlined shopping experience for users, alongside the functionality to offer free riffs with purchases, enhancing the value proposition for students. By leveraging Shopify's comprehensive features, we've ensured the website is not only a sales tool but also an educational resource.
Interested In Your Own eCommerce Website Design?
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