Local SEO Search Engine Listings & Portals
The definitive guide to getting your business listed in local search engines & business guides
Getting your business premium search engine rankings should start with getting your business listed for free in several sources, from local search directories to online guides to social networking sites...following is a list of the most effective portals and listing guides we've found to date:
Considered the most popular local search engines and local listing sites. Many merchants add their business location or list locally using these popular local search engines. Getting a business listed is easy, all you have to do is decide where you want to begin and follow the links from this page for instruction. We suggest adding your business to the FREE local search engines first to get an idea of how aggressive to be when launching your local listing campaign.
Google Local Business Center (Free)- Allows business owners to add their company address location, hours of operation, storefront or product photos and more to Google. Listings appear within Google Maps and Business searches. Free to list, comes with account listing and management tools, no website needed. Google account required. Local business listings update every few weeks.
Local yellow pages and Online yellow page listing sites have been in existence for years, but are quickly gaining more attention as technologies and data delivery methods are constantly improving. The following local yellow pages are for merchants who wish to list and maintain a number of IYP listing over many yellow page portals or other inclusion programs offered by the site:
SuperPages (Free Basic, Paid Enhanced) - Allows business owners to list relevant information including location, hours, contacts, categories, optional enhancements and more. Free listing option along with paid enhanced listing options. Listings appear within SuperPages and affiliate sites. Listing may take several weeks to update.
BigBook (SuperPages Affiliate) - Allows local business owners to include relevant information such as name, location, phone, website and more. Free basic listing options along with paid listing enhancements. Listings appear within BookBook and other SuperPages affiliates. Submit through SuperPages.
InfoSpace YP (SuperPages Affiliate) - Get local business information listed within InfoSPace YP and affiliate sites. Include the business name, address, phone, email, site and other optional information. Listings appear within InfoSpace affiliates and SuperPages affiliates. Listing updates may take several weeks to display. Offers both free and paid enhanced listing options. Submit through SuperPages.
411.com (SuperPages Affiliate) - Allows merchants or local business owners to include relevant company information including name, contacts, location, website and more. Listings appear within 411.com and other SuperPages affiliates. Listing may take several weeks to update within SuperPages and affiliate sites. Both free and paid enhanced listing options available. Submit through SuperPages.
Switchboard.com (InfoSpace YP Affiliate) - Allows business owners to list relevant information about their company including names, locations, contacts and other optional information about the company being listed. Listing appear within Switchboard.com, InfoSpace and SuperPages. Listing may take several weeks to update or list for the first time. Free listing and paid enhanced options available. Submit through SuperPages.
Yahoo Yellow Pages (InfoUSA Affiliate) - Allows business owners to list and display company information including name, phone number, address and line of business or services offered. Listings appear within Yahoo Yellow Pages and other InfoUSA affiliates. Free to list and update business information. Submit through InfoUSA affiliate.
YellowPages.com (Free Basic, Paid Enhanced) - Allows local business owners to list relevant information about their company including names, locations, contact information and more. Listings appear within YellowPages.com and affiliate sites. Once updated, listings may take several weeks to display. Both free basic and paid enhanced listing options available. Free account required to list.
AnyWho (YellowPages.com Affiliate) - Get listed within AnyWho search services and YellowPages.com by listing your information including business name, location, phone, site and more. Offers both free and paid listing options. Free account required to list a business. Submit through YellowPages.com affiliate.
Yellowbook.com (Paid Programs) - Allows merchants or local business owners to list company information for display within Yellowbook.com and affiliates. Business may include name, location, contacts, website and additional optional information. Paid listing program options only. Free account required to list a business.
MagicYellow (Free Basic, Paid Enhanced) - Allows business owners to list phone numbers, type of company, contacts, location, website, description and keywords. Listing appear within MagicYellow search and yellow pages. Listing management options and tools available, may take several weeks to update or list. Both free basic and paid enhanced listing options available.
Dex (Paid Programs) - Allows merchants to feature local business within Dex Online and other Dex affiliates. Featured, business, starter, enhanced, sponsorship and even video options are available. Listings appear right away and update in real time. Only paid listing options are accepted. Allows purchasing of ad services via the Web and shopping cart.
YP.com (Free Basic, Paid Enhanced) - Allows local businesses to expand presence online, display relevant business information, including maps and listing management tools. Business listings appear within YP and their network. Listings update within a few days. Offers both free basic and paid enhanced listing options.
Local meta search engines and special local data listings are often times overlooked by merchants, physical business owners and Online sellers, however it's a great, easy way to spread data about your local business around the Web. Meta search engines automatically scour the Web using crawlers in search of specific data about a site, company or whatever the intended purpose of the crawler is. Some of the special local listing sites, including MapQuest are great places to gain additional exposure for any business, online or off:
MapQuest (InfoUSA Affiliate) - Allows local business owners or merchants to list company information such as name, location, contacts, site and more within MapQuest search results and map results pages for MapQUest and affiliates. Free to list, comes with management tools. Listings may take several months to update. Submit through InfoUSA affiliate.
Local business data providers mantain enormous databases of information about small businesses, companies and merchants all over the world. Data proviers work in conjuncture with data listing services to collect and display local business results. Common ways to list these companies include by category, service market, service offering, name, phone, geography, zip and more. Many of the largest data providers share their content with hundreds of other sites and even other data listing services:
InfoUSA (Free) - Provides data to thousands of the most popular listing service companies. Allows local business owners to include relevant information about themselves within a database that is shared with many of the best local listing sites and IYP listing sites. Listings may take some time to get included or update. Free to list and update business information. Submit here and show up in multiple sites with only one submission.
A large part of selling online and getting others to know about your product line is by using peer to peer networks and word of mouth tactics to increase business or brand recognition. Having others who share or recommend the products you offer is a great way to increase sales, increase brand awareness and inform others about the location of your local business. The sites listed below are ideal for merchants who want to leverage and use local social networks, product or service communities and online business networks to help spread the word about the items they offer or where to find those items:
Yelp (Free Basic, Paid Enhanced) - Allows local bussinesses to gain exposure and brand awreness through business or company reviews. Business owners can manage or enhance reviews listed within Yelp pages and can even join their word of mouth program. Listing update in real time. Free to review, paid enhancement and word of mouth program options available.
Judy's Book (Free) - Allows local business owners to bring more customers, gain exposure online and increase word of mouth awareness about their brand. Listings include reviews, ratings, business email notifications and the ability to add comments to reviews. Free for businesses to list. Free account required.
MojoPages (Free) - Allows business owners to review and get reviewed in MojoPages' people powered yellow pages. Using intuitive search, helpful features and tools for users or businesses, anyone can find nearly any business and write a review. Helps to increase awareness and word of mouth hype about a company. Free to review or get reviewed. Free account required.
Tupalo (Free) - Allows users to add spots in their local area, rate and review those spots and receive feedback from the social community of users. Allows local businesses to increase word of mouth hype, exposure and brand awareness. Useful features available inlcuding recent reviews, photos, maps, popular stuff, recently added and recent users. Free to add spots. Free account required.
Insider Pages (Free Basic, Paid Enhanced) - Allows users to find popular local businesses through friend recommendations. Allows local businesses to gain exposure, increase brand awareness and word of mouth within their niches. reviews include business name, city, state and zip. Cose matches are presented to choose from or list a new business. Listings feature ratings and reviews which are then shared with friends and the entire Insider Pages network. Offers both free basic and paid advertising options. Free account required.
YellowBot (Free) - Allows users to find, rate and review local business they admire within a local region. In addition, patrons and business owners can then share or exchange tips and experiences within one another. Allows local businesses to gain exposure, word of mouth, additional credibility and more. Includes popular tags, users and cites. Free to list and update reviews. Free account required.
Citysquares.com (Free Basic, Paid Enhanced) - Local search site designed to connect people with businesses. Allows users to find, rate and review businesses in local regions. Allows business owners to increase brand awareness, word of mouth exposure and overall online exposure. Offers both free basic and paid advertising options. Free account required to add or review.
LittleEngine.com (Free Basic, Paid Enhanced) - A local social community around small business for both patrons and business owners who want to support, connect, and communicate in a human-to-human manner. Allows business owners to include relevant information to be displayed in the LittleEngine community. Offers both free basic and multiple paid enhanced listing options. Free account required.
Yokld (Free) - A local business social ranking platform allows merchants to list their business and have it voted on by other local socilal community members (sort of like Digg for local businesses). Listings appear within Yokld for community members to vote on and rank. Free to list favorite businesses, free to participate in the community. Free account required.
Sifting through the various places to add your local business can sometimes be an exhaustive task which requires much spare time and planning. If you would like us to take on this task for you OR are having issues getting your company included in one or more of the local portals or business listing sites we may be able to assist you in getting the answers you need.
If you have any questions, we are eager to help... simply contact us for advice.